HELLO, NEW YORK!
Your favorite destination for all home and lifestyle elements is officially expanding.
After a year and a half in our beloved San Francisco firehouse turned shoppable showroom, we are elated to announce the opening of our second location in New York City.
Come March 15th, you can find and shop Batch in the newest New York destination for culture, commerce and cuisine: Hudson Yards. We’ll be in good company and neighbors with some of your favorite brands on the ‘Floor of Discovery’ - an entire floor dedicated to the first physical locations of digitally native brands and experiential-shopping offerings from contemporary retailers.
Since inception in 2017, we’ve remained married to the idea that the store of the future is rooted in the home.
Think about it. The home is the most intimate setting for discovery, personalization and, of course, tactile experiences - and to us, there is no better place to find new brands, test out new trends and determine what works best for your lifestyle.
That’s why we’ve modeled our Showrooms as homes - because both you (and our brands) deserve to experience an authentic and aspirational retail journey that’s less about the path to purchase, more about finding a lifestyle to love.
Our founder, Lindsay, added: “As a child growing up in the landlocked Midwest, I was fascinated with glitzy coastal cities. Expanding our business eastward is the manifestation of years of hard work combined with the faith of many customers, employees, and investors. I’m grateful for the opportunity to introduce Batch in New York City and looking forward to continuing our mission of merging the comfortable context of home with the high-end hospitality of a top-tier retail experience.”
A few of our friends will be joining us to help launch the new location, we think you’ll recognize several of them: Aarke, Alessandra Mackenzie, Arno Cooperative, Comrad, Diggs, Dudley Stephens, Frances Austen, GAIA, Kristi Kohut, Lord Jameson, Maiden Home, Parker Clay, Revival Rugs, Solgaard, The Foggy Dog, Untitled Co, Voyage et Cie, Wear Pact, Wear Panda.
New York, we can’t wait to meet you and welcome you to our Hudson Yards abode.